CMM Foods

The rebranding of Kem - Instant noodles, pasta, macaroni. The challenge in this project was erasing the old weathered look while retaining the existing loyalists. To do this the colors were kept the same, but the logo underwent transformation as did the graphics on the packaging. The pack had to hob nob with giants like Knorr and Nestle's Maggie. A design insignia was created and flowered buttons were used to soften the edge. The color of the logo was devised in stark contrast to the first blue Kem pack as shown in the bag.